If you have not been getting good results from your search engine optimization campaign, it is time to improve it explains Dave Green from SEO Consultants, Azzurro Blu. Keep reading to learn more about the efficient strategies you can implement to improve your campaign.
Are your keywords efficient? If your goal is to sell products, you can target customers who are ready to purchase an item by using keywords related to online shopping. You could for instance optimize your product pages with secondary keywords related to discounts or low prices. Optimize your other pages with keywords potential customers who need more information about a product would look up. You should check Google AdWords for new keywords regularly and update the ones you use if you need to.
Instead of using your keywords in the body of your articles, place them in different HTML tags. Your keywords will be a lot more efficient if they are used to describe your content. Try thinking of catchy titles that include some strong keywords for all your pages and articles. You should also optimize your links by using keywords in the anchor text. If possible, place your strong keywords toward the beginning of your titles or anchor texts. Overall, the keyword density of a page should not exceed 5%.
Do not forget to optimize the elements search engine spiders cannot analyze. You can optimize all your pictures by using alt tags to describe them. If you have videos, use a title filled with keywords and write a description of the video. If you have Flash or Java Script elements, optimize them with keywords too. Avoid using Java Script for your menu since search engine spiders will not be able to follow your links.
Make sure your site is properly organized. Use an XML sitemap to get an idea of how your pages are connected. You should have as many links as possible between all your pages. Organize your most important links in a menu or use other types of site-wide links, such as a banner or a small ad to draw attention to your current discounts or latest products. You should update the organization of your site as you add more content to it.
Back-links are the best way to get more traffic for your website. You should always look for ways to create new quality back-links and not expect a back-link to keep bringing traffic to your website for more than a few months. You can re-dynamize your old back-links by creating links to the pages where they are featured. Try getting some back-links on popular websites by contacting their webmasters to ask if they would like to exchange links. Do not hesitate to spend money on ad space if you are sure these links will be noticed.
Apply these different methods to improve your search engine optimization campaign and get more traffic for your website. You should do more research on search engine optimization to learn about the other techniques you can use and make sure your methods are up to date.