What Impact Does Design Have On the Success Of Your Website

What Role Do Design Principles

Play in Improving Website Design?

Design is one of the most important aspects which helps your website retain visitors as well as turn them into loyal customers. As such Toronto web design companies need to pay special attention to how design for a website can be improved and here certain design principles have a critical role to play. Let us find out how.

Importance of Design Principles in Improving Website Design

Design Principle #1: Fitt's Law

Toronto web design companiesFitt's law states that time required to move to a specific location (as for instance, taking mouse to click on a button) directly depends upon size and distance to be covered for reaching that target.

Accordingly, if any particular object is closer and also bigger in size then it becomes easier for people to use that object.

Example – Spotify

Practical use of this principle is seen on Spotify where you will find that it is relatively easy to use the play button as compared to some of the other buttons present on the site. You will also notice that play button is added in left bottom part of screen within their app as it is a highly accessible location of screen. However, designers need to understand that size and placement is to be decided according to layout of the site and large buttons will not necessarily mean higher click through every time. A large button which almost covers 50% of screen space will certainly not result in higher number of clicks. It will most likely make visitors leave your site.

Influence of Size

Here it is worth mentioning that for small objects even a marginal increase can mean a lot and improve their performance. As for instance, a 30% increase in button's size can help improve click through rate for such buttons. However, same results will not be achieved for a button that is already large enough. Let us see how designers can practically implement these trivial aspects into their design. Suppose, you have two buttons on your contact us form, one is submit and other reset. As such, to get higher clicks on the submit button, it should be a bit bigger in size in comparison to reset button.

Design Principle #2: Rule of Thirds

It is a known fact that images help to explain something in a better manner than text can (which is a reason infographics are becoming so popular nowadays). Toronto web design companies can further improve appeal of images by utilizing principle which is known as rule of thirds. So , let us look at what it is.

What principle of rule of thirds states?

According to this rule, images should be considered as being divided into nine equal parts by two parallel and two perpendicular lines which are identically spaced. Additionally, main graphical elements of any image should be placed close to intersections of these lines. In case these details are followed then it will help in making the images look at lot more interesting and easily draw visitor's attention towards them. 

A Final Note

By following above mentioned design principles you can create a web site which achieves its conversion goals and is able to retain visitors on the site for longer duration.